Book 5 · Domain extension
Grow: Ecom
The Subtract to Ship method, applied to multi-marketplace eCommerce at international scale.
Most eCommerce teams scale by adding. More SKUs, more channels, more markets, more tools. This book is the discipline of subtraction at marketplace scale.
What you’ll take away
Sell where your customers already shop.
01
The SKU and channel reduction pass that compresses operating overhead without losing top-line revenue, and the kill calls that hold under pressure.
02
How to read marketplace and channel signal across thirty-plus countries without overweighting the loudest five percent of inventory or regions.
03
The operating-layer architecture that lets a small team run multi-market, multi-currency commerce without the team becoming the bottleneck.
Written with
Giampiero Sirianni
Founder · tva Pte. Ltd. & Sirianni GmbH →
Twenty years integrating eCommerce, production, and logistics across thirty-three countries. Founded Sirianni in 2003 as a cross-border operator and tva in 2021 as the consulting arm, split across Singapore and Germany.
The full book page
Chapter detail, the story behind the book, and the rest of the catalogue live on the imprint site.
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